I would say that first, you need a well crafted website that explains why you are the person to go to for their business needs. Selling yourself is monumental in a trying economy when people want to be sure they’re getting the most bang for their buck.
Now, how are people going to find your website? The fastest way will be a finely tuned Google Ad Words campaign. With careful monitoring and constant updating, you can get fantastic results and keep the cost at a reasonable level.
Over time (3-6 mos. plus), careful tweaking of your website will get you even more search results on the ‘organic’ side. (There are actually some tricks to get you showing up organically in as little as 24 hours. But, I can’t give away all my tricks.)
I see the economy slowly improving, as a small business owner how can I get the biggest bang for my buck in my advertising budget?
I would say that first, you need a well crafted website that explains why you are the person to go to for their business needs. Selling yourself is monumental in a trying economy when people want to be sure they’re getting the most bang for their buck.
Now, how are people going to find your website? The fastest way will be a finely tuned Google Ad Words campaign. With careful monitoring and constant updating, you can get fantastic results and keep the cost at a reasonable level.
Over time (3-6 mos. plus), careful tweaking of your website will get you even more search results on the ‘organic’ side. (There are actually some tricks to get you showing up organically in as little as 24 hours. But, I can’t give away all my tricks.)